Hey, I'm Abby š Senior Product Marketer for technical products and platforms.
Iām a product marketing manager with 6+ years of technical storytelling, having managed $10M+ revenue generating product launches in complex spaces. My industry background spans B2B SaaS, APIs, and gaming. My functional PMM background includes lifecycle and customer marketing work, and building PMM foundations at companies looking to scale and ramp up the function.
My specialities are in ICP development, positioning/messaging (translating the insanely technical into elegant, simple-to-understand concepts), adoption/roadmap strategy, and customer research.
I have led:
š multiple product and feature launches (major new product launches with big brand partners, countless tier 2 launches and tier 3 updates)
š° major integrations expanding TAM
š£ positioning and messaging development based on refreshed ICP & Personas
š§ enablement across Sales, CS, Product, and Marketing
Across roles I have demonstrated:
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pipeline growth + ARR contribution
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increased adoption (+15% on average)
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improved deal size (+10% on average)
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successful launches with adoption metrics
I'm currently a Senior PMM at Miovision. I'm building out the company's position across the suite of products, working with the director to define GTM, and focusing on training/enabling cross-functional teams, building content to support our GTM strategies.